It’s much easier to lose a customer than keep one that already exists. Keeping one involves investing in good customer service. It requires the intersection of technology with humans – trained to and able to think and help a customer in need. It means you understand that today – even if your product is really […]
Why Getting Our Hands Dirty Is A Good Thing
One of the assignments I give to my NYU Digital Marketing students for the semester is to start a blog. I’ve learned to expect the reaction to this to range from enthusiasm to fear to ‘what has this got to do with digital marketing’. I explain that creating a blog to call their own […]
How Grown-Ups Act When Negotiating
Negotiation is one of those skills it’s wise to get good at. And not just if your chosen profession involves high end deal making. We all negotiate. Every day. With someone about something. I negotiate with my mother trying to get her to remember to drink more water, with myself over how many times this […]
The Books That Made A Difference – Day 18
In the last five years I’ve discovered a number of authors whose writing has influenced my thinking and my direction, who inspire me and make me think. This is a partial list, but a significant one – one that I’d like to share. Linchpin – When I was still in my corporate job, I didn’t […]
The Day I Left The Building For The Last Time
There are moments in your life that no matter how long ago they’re behind you, the memory is always fresh, the details vivid. That’s how it is when I think of the day I was told that my job was being eliminated. I knew something was different before I walked into the lobby of the […]
Doubt – You Devil – Day 3
Doubt is the devil in disguise. No matter how certain you are that what you are doing is the right thing, that where you are is where you are supposed to be, that who you’ve chosen to keep close personally are the right people, doubt will find you. It will test you. Some days it […]
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