The biggest news in my Facebook feed this week is Facebook. Everyone is up in arms at the discovery that Cambridge Analytica harvested data from Facebook that apparently was then used to deliberately attempt to sway the 2016 Election. People are genuinely startled that (a) Facebook is using their data and (b) data mining has […]
Why Getting Your Personal Brand Story Straight Is More Important Than Ever
When people come to me for help with social media I tell them we can’t talk about that without having a discussion on content and we can’t have a discussion on either until we make sure they’ve got their story straight. The first look I get is one of surprise, but once they understand more […]
5 Things To Know So Your Time On Social Media Isn’t Wasted
A few weeks ago a friend of mine announced that she was going to take a break from social media. She felt it was taking too much time and energy from her day. She couldn’t see its relevancy and saw the fact that she was checking her social media feeds the minute she got up […]
What Not Sharing Says About Your Personal Brand
These are strange and uncertain times. The question of how to be is something I find myself struggling with daily. Like many, the 2016 election woke me up. Each day into this presidency I find myself increasingly obsessed with news reports as I watch chaos created where it didn’t exist before and daily executive […]
Why It’s Impossible To Keep Politics Out Of Social Media Feeds
The other day a friend announced on Facebook that he was not interested in hearing the political views of his connections, no matter what side of the aisle they represented. He was only interested in hearing what was going on in their lives. That’s what social media meant to him. He also wanted us to know he was planning on […]
How Chopt Salad and Seamless Are Using Social Media As A Customer Service Tool
After a few relaxing and social media free days at the beach I returned home to an empty refrigerator. With the exception of a few tired looking celery sticks and a bottle of vodka, you could hear an echo inside of it. I had a busy morning planned for the home office and a 2PM […]
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