The other night after trying to figure out where my Via driver was, I finally crawled into the back seat of a Toyota Siena, happy to be sitting down and announced my exhaustion to anyone who would listen. The only other passenger was a young slender woman wearing a t-shirt and jeans with her hands […]
The More My Personal Brand Evolves, The More I Am Still Me
Last week I spoke at the Integrated Marketing Association Summit at NYUSPS. The topic was how to tell if your personal brand was digital ready. It’s a talk I’ve given before that’s based on my e-book on the subject. Whenever I speak I invite the audience to interrupt me with their questions rather than wait […]
What Not Sharing Says About Your Personal Brand
These are strange and uncertain times. The question of how to be is something I find myself struggling with daily. Like many, the 2016 election woke me up. Each day into this presidency I find myself increasingly obsessed with news reports as I watch chaos created where it didn’t exist before and daily executive […]
Why It’s Impossible To Keep Politics Out Of Social Media Feeds
The other day a friend announced on Facebook that he was not interested in hearing the political views of his connections, no matter what side of the aisle they represented. He was only interested in hearing what was going on in their lives. That’s what social media meant to him. He also wanted us to know he was planning on […]
The Personal Branding Lessons Hillary Clinton Gave Women
Most days since Election Day it feels like it did after my father died. I would go about my daily life and temporarily forget this awful event had occurred. Then something would trigger an overwhelming wave of nausea that reminded me that my life had taken an unexpected turn and there was no going […]
Why First Impressions Count More Than Ever In A Digital World
Many moons ago a young man came into my office for an interview. He wanted a job on our sales staff. I had a rule back then that I would give anyone who made it past the resume screening at least twenty minutes of my time. Only possible candidates got more. It was a good […]
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