When people come to me for help with social media I tell them we can’t talk about that without having a discussion on content and we can’t have a discussion on either until we make sure they’ve got their story straight. The first look I get is one of surprise, but once they understand more […]
The Personal Branding Lessons Hillary Clinton Gave Women
Most days since Election Day it feels like it did after my father died. I would go about my daily life and temporarily forget this awful event had occurred. Then something would trigger an overwhelming wave of nausea that reminded me that my life had taken an unexpected turn and there was no going […]
Having Trouble Getting Your Personal Brand Story Straight?
Try Writing A Log Line Our story is what defines us It’s what attracts others to us. It’s what makes us interesting and unique and sets us apart from the person sitting next to us. It’s how we find our points of connection. That includes the bumps and detours along the way, that stuff that […]
What Every College Graduate Should Know About Their Personal Brand
Back in the dark ages, when I graduated from college, in order to get a job one went armed with a resume, a good GPA and a copy of the Help Wanted Ads. If you were lucky you had a connection somewhere that might help to pull your resume out of the pile and […]
How To Sell When You Don’t Want To Sell
A friend of mine recently opened an online store through which to sell her art. She’s very talented. Her work is exceptional. The store looks fabulous. Except that now that it’s all up and ready for business she tells me that every time she thinks about consciously selling her wares, her hands start to sweat. […]
How Thinking Like A Great Brand Will Improve Your Personal Brand
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: ME Inc. To be in business today our most important job is to be head marketer for the brand called YOU. What always […]
