The dirty little secret that those who pitch for a living know is that the best idea is not always the one that gets the business. The one that wins is the one that is presented the most convincingly. To do that there has to be passion in your pitch. If you can’t demonstrate passion, […]
7 Truths About Selling In An Omnichannel World
The topic of my talk at the Big Grow Inspire meeting was about selling when you don’t want to. So when I read the guidelines for the group I had to laugh at the specification that there was to be no selling at the meeting. I knew what Diane meant. There was to be no […]
12 Alternatives To Selling
I hear it all the time. From smart, creative entrepreneurs and corporate executives alike. “I can’t sell.” “I am not a salesperson.” “There are a lot of things I am good at – but selling is not one of them.” “I could never do that!” The unfortunate news for them is that in a very noisy […]
The Not So Surprising Truth About Selling
When I first got started selling, non-sales types would tell me they didn’t know how I could do that. Talk to strangers and get them to listen me. Earn their trust so they might buy commercials on the radio or television station I was offering at the moment. Sales, I would tell them, is not […]
Selling is NOT a 4-Letter Word
I learned to embrace the word sell a long time ago. I’ve called it an art, a skill, and a game. To me selling is the telling of a story with the intent to persuade someone to do something. Our economy and our livelihoods depend on selling.Without selling there is no buying and therefore no […]
