I think being an entrepreneur is one of the few things you can do where you can be busy all day long and at the end of it have no idea what you have done to move the needle. I’ve had a lot of those days since that damn Mercury went into retrograde. Those in […]
Life Is So Funny
Life is so funny. You set off to do one thing and that leads to another and yet another. Still uncertain of the circuitous path you are taking you learn to say yes to what feels right and no to what does not. And then one day you find yourself standing on stage in a ballroom […]
When They Don’t Get It And You Do
Earlier this week I was checking my Google Analytics and noticed more traffic than usual to my site. I clicked the links to discover that a blog I wrote on what to do if you get a pink slip that also appeared on The Huffington Post had been repurposed for The Sydney Morning Herald, The Brisbane […]
Selling Is Sleazy – Or Is It?
You say sell and people think sleazy. They picture Willy Loman in Death of a Salesman or Herb Tarlek of WKRP in Cincinnati. They remember Alec Baldwin’s classic performance in GlenGarry Glen Ross. They think used car salesmen in plaid pants and a mismatched tie attempting to sell them a lemon. And if they are […]
How To Lose A Customer 101
It’s much easier to lose a customer than keep one that already exists. Keeping one involves investing in good customer service. It requires the intersection of technology with humans – trained to and able to think and help a customer in need. It means you understand that today – even if your product is really […]
Why Getting Our Hands Dirty Is A Good Thing
One of the assignments I give to my NYU Digital Marketing students for the semester is to start a blog. I’ve learned to expect the reaction to this to range from enthusiasm to fear to ‘what has this got to do with digital marketing’. I explain that creating a blog to call their own […]
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