Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: ME Inc. To be in business today our most important job is to be head marketer for the brand called YOU. What always […]
My Favorite Productivity Hack
One of the things I hate most about the winter – aside from the cold temperatures, threats of snow and higher electric bills is the shorter days. I realize that technically each day holds the same 24 hours, 1440 minutes and 86,400 seconds it does in the summer, but it’s that earlier sunset and […]
What I Learned By Listening To My Own Personal Brand Story
People pay me to pick my brain – literally. I even have a product called Pick My Brain. But despite all I say and do, I often don’t follow my own advice. I’m guilty of what I coach others not to do. I make myself small. I ignore my strengths and accomplishments and obsess over […]
8 Tips To Optimize Your Next Networking Event
It’s that time of the year. My calendar is full of events and conferences to attend before I go hibernating in January. A friend who is taking some time off to figure out what she wants to do with the rest of her life recently asked how I optimize my time at these events. It’s a fair […]
Why That Resume Won’t Get You The Job
Not once in my career did my resume get me a job. Not once. And I’ve landed some pretty good jobs. That’s not to say I didn’t have a resume. I did and I still do. They’re necessary and it’s always a good idea to keep it updated and ready to go for the recruiter […]
What Your Digital Breadcrumb Trail Says About You
It’s happening every day. Whether it’s your personal brand or your business brand you’re leaving a trail of digital breadcrumbs that are making statements about who you are – or who you’re not. Each contributes to the story those of us on the other end are creating about you. Most of us give it little […]
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