This month will mark eight years since I opted to follow my passion instead of taking the safer route towards a more predictable and steadier paycheck. It’s been a journey filled with joy and tears, successes and failures, moments of certainty that I’m on the right path and others of being down on my knees, […]
The Myth Of The Straight Line
The other day I was in conversation with a friend who I highly respect. He was telling me about his frustration in getting a deal done. He was finding it difficult to get the needle to move along the line from point A to point B the way he wanted it to. My response was […]
What Every College Graduate Should Know About Their Personal Brand
Back in the dark ages, when I graduated from college, in order to get a job one went armed with a resume, a good GPA and a copy of the Help Wanted Ads. If you were lucky you had a connection somewhere that might help to pull your resume out of the pile and […]
To Share Or Not To Share: What I Learned About Social Media During Decision 2016
In March of 2016 I got a private Facebook message from a former colleague. He suggested that posting anything about politics or religion on social media might not bode well for my business. The closest I’ve ever gotten to posting about religion is if I get my eggs dyed the perfect shade of red for Greek […]
Why We Need To Think Beyond The Template
One of my NYU students asked if there was a template for their midterm presentation. Their assignment is to present themselves as a brand to the class. I said no. They’re marketing students and one of the ways they will be evaluated in my class and in the real world is on their creativity. I […]
Five Truths About Personal Branding No One Wants To Tell You
There’s no question in my mind that the renewed attention to our personal brands has everything to do with digital technology. The fact that both our high points and our missteps can now be preserved for eternity on an Internet that has no real and true delete button forces us to focus on how […]
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