A good storyteller understands that even when she thinks she knows the direction her story is going to take – when she is in the zone and the keys are flying – the story takes on a life of its own. A good salesperson knows that no matter how much they want to control the direction […]
The Way It Was
There I was. Mingling at an event hosted by Claudia Chan trying not to think about how much my feet were hurting after being in my heels all day, when someone heard me say I used to work for CBS Radio and wanted to know where. Within minutes after discovering she was at WODS in Boston when I was […]
Why Getting Our Hands Dirty Is A Good Thing
One of the assignments I give to my NYU Digital Marketing students for the semester is to start a blog. I’ve learned to expect the reaction to this to range from enthusiasm to fear to ‘what has this got to do with digital marketing’. I explain that creating a blog to call their own […]
That First Impression
One thing that has not changed in the age of digital is the importance of a first impression. It still counts. But what has changed is the amount of time we have in which to make one. Our average attention span is purported to be that of a goldfish – less than nine seconds. […]
7 Non-Techie Ways To Make An Impression
I love all things digital. I admit to getting a bit geeked out over a cool new App or some new techie tool designed to make my life easier. But when it comes to standing out from the crowd and making a good impression the best and simplest way is by indulging in one or […]
The Agile Career Path – Day 27
Agile is a big word these days. It’s used alot in marketing circles. One must be agile to keep up with the pace of things. Be able to course correct in real time. Take advantage of breaking news and use it newsjack our way to earned media. Reappropriate a budget on a moment’s notice.In other […]
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