Over the holidays, I got an email from a student who had taken my Social Media and the Brand course in the Fall. Because social media intersects every aspect of our lives as marketers and individuals and the norms change on a daily basis, it’s a class that lends itself to vibrant discussion. This student […]
The Power in “Me Being Me”
And How Social Media Can Distort That The intense heat this week had me obsessed with weather reports, switching from the uselessness of the Weather App to the equally uselessness of the weather reports on television, both of which give me more information than I need and seem to take forever to get to the […]
Dear Twitter, Should I Stay Or Should I Go?
It seems like just yesterday we first met, but it wasn’t. It was April 16, 2009 at 7:43PM to be exact. My first tweet was the next day. That was almost three years after you launched but that was when Twitter was really catching on. Maybe it was Ashton Kutcher becoming the first user to reach […]
The Internet Gave Us All A Voice
With that comes responsibility The Internet gave us all a voice, yet some days – and I have no doubt this is a very controversial statement to make – I wonder why so many of us feel the need to exercise that voice so needlessly and without giving any thought before posting on social media, […]
If We Want Social Media to Change, We Have to Recognize Our Role in It
Every time I teach a class on social media, I begin by fessing up to my love/hate relationship with the platforms. My favorite to pick on is Facebook. I had one student a few years ago who politely listened to my rants until halfway through the semester when she informed me her husband worked at […]
My Four Best Practices For Making New Friends On LinkedIn
I love talking to strangers and I love making new friends. Before the pandemic, WFH, and wearing a mask in public, it would usually begin with some point of connection that engages a conversation. That might be the current state of the weather, how long it’s taking to get served at Starbucks or how much […]
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