I love talking to strangers and I love making new friends. Before the pandemic, WFH, and wearing a mask in public, it would usually begin with some point of connection that engages a conversation. That might be the current state of the weather, how long it’s taking to get served at Starbucks or how much […]
What’s Missing From Social Selling
Social Selling is a big thing. Not to be confused with social marketing, simply put social selling is when salespeople use social media to find and interact directly with their prospects. The concept is not new. Salespeople have always looked for ways to connect with their prospects. When I started selling radio ads in the […]
Why First Impressions Count More Than Ever In A Digital World
Many moons ago a young man came into my office for an interview. He wanted a job on our sales staff. I had a rule back then that I would give anyone who made it past the resume screening at least twenty minutes of my time. Only possible candidates got more. It was a good […]
What Every College Graduate Should Know About Their Personal Brand
Back in the dark ages, when I graduated from college, in order to get a job one went armed with a resume, a good GPA and a copy of the Help Wanted Ads. If you were lucky you had a connection somewhere that might help to pull your resume out of the pile and […]
Why It’s Still Important To Do Your Homework
Once upon a time I was a shy kid who liked doing her homework. It was never something I was forced to do. I took great pride in it – at times driving my mother a bit crazy in my quest for perfectionism, relentless as I double and triple checked my work for mistakes. That fondness […]
What Your Digital Breadcrumb Trail Says About You
It’s happening every day. Whether it’s your personal brand or your business brand you’re leaving a trail of digital breadcrumbs that are making statements about who you are – or who you’re not. Each contributes to the story those of us on the other end are creating about you. Most of us give it little […]
