Joanne Tombrakos

When The New Normal Becomes The New Numbness

Since Tuesday I’ve been experiencing something I’ve been trying to wrap my head around. It’s unusual for me, an emotional Scorpio of Greek heritage known to cry at a Hallmark commercial, who would not ride the subway for months after 9/11 to react in such a manner, but since I heard the news of this […]

All Things May Pass – Except The Need For Humans

A few weeks ago I was on a mission to watch All Things Must Pass, a documentary directed by Colin Hanks about the rise and fall of Tower Records. It had been on my to-do list for ages but it wasn’t until now, two years after the film was released that I was getting around […]

How One Small Acknowledgment Showed Me The Guru Within

Last week I learned about Guru Purnima. As it was explained to me it is a very auspicious day in Indian culture and occurs each year on the full moon in the Hindu month of Ashadha (June-July). Gurus are the teachers in our lives. They are our sources of learning, wisdom and inspiration. Indians believe […]

Why Getting Your Personal Brand Story Straight Is More Important Than Ever

When people come to me for help with social media I tell them we can’t talk about that without having a discussion on content and we can’t have a discussion on either until we make sure they’ve got their story straight. The first look I get is one of surprise, but once they understand more […]

How To Get Me To Unsubscribe From Your Email List

My inbox is on overload. Mixed among the really important stuff like emails from clients and potential new business you’ll find alot of newsletters. Some of this I’ve chosen to subscribe to. But there’s also a lot that I never opted in for. Some are from people who profess to know who I am and […]