Blog - joanne tombrakos -

To Share Or Not To Share: What I Learned About Social Media During Decision 2016

In March of 2016 I got a private Facebook message from a former colleague. He suggested that posting anything about politics or religion on social media might not bode well for my business. The closest I’ve ever gotten to posting about religion is if I get my eggs dyed the perfect shade of red for Greek […]

Why We Need To Think Beyond The Template

One of my NYU students asked if there was a template for their midterm presentation. Their assignment is to present themselves as a brand to the class. I said no. They’re marketing students and one of the ways they will be evaluated in my class and in the real world is on their creativity. I […]

Five Truths About Personal Branding No One Wants To Tell You

There’s no question in my mind that the renewed attention to our personal brands has everything to do with digital technology. The fact that both our high points and our missteps can now be preserved for eternity on an Internet that has no real and true delete button forces us to focus on how […]

Why You Don’t Need A Personal Brand

You don’t need a personal brand. Yes, I did just write that. Me, who among other talents and skills, include personal branding expert in their portfolio. And I’m serious. You don’t need one. For one simple reason. You already have one. You’ve been contributing to it for years. Your work experience. Your reputation. What people are […]

Why You Need To Care For Your Personal Brand Like You Do Your Houseplants

I got a message the other day from someone who told me they had no personal brand. It wasn’t quite true. We all have a personal brand. They happened to have one that was suffering from neglect. They had been in the same position at the same company for over ten years and did what […]

What A Snow Day Means To The Self-Employed

I write this on what will be called from this day forward, The Blizzard of 2016. The only sounds interrupting my writing this morning are the wind gusting by the window and the heat hissing through the baseboard. The social networks are full of people exchanging photos of what it looks like from where […]