One of my NYU students asked if there was a template for their midterm presentation. Their assignment is to present themselves as a brand to the class. I said no. They’re marketing students and one of the ways they will be evaluated in my class and in the real world is on their creativity. I […]
Five Truths About Personal Branding No One Wants To Tell You
There’s no question in my mind that the renewed attention to our personal brands has everything to do with digital technology. The fact that both our high points and our missteps can now be preserved for eternity on an Internet that has no real and true delete button forces us to focus on how […]
Why You Need To Care For Your Personal Brand Like You Do Your Houseplants
I got a message the other day from someone who told me they had no personal brand. It wasn’t quite true. We all have a personal brand. They happened to have one that was suffering from neglect. They had been in the same position at the same company for over ten years and did what […]
How Thinking Like A Great Brand Will Improve Your Personal Brand
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: ME Inc. To be in business today our most important job is to be head marketer for the brand called YOU. What always […]
My Favorite Productivity Hack
One of the things I hate most about the winter – aside from the cold temperatures, threats of snow and higher electric bills is the shorter days. I realize that technically each day holds the same 24 hours, 1440 minutes and 86,400 seconds it does in the summer, but it’s that earlier sunset and […]
What I Learned By Listening To My Own Personal Brand Story
People pay me to pick my brain – literally. I even have a product called Pick My Brain. But despite all I say and do, I often don’t follow my own advice. I’m guilty of what I coach others not to do. I make myself small. I ignore my strengths and accomplishments and obsess over […]
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