These are strange and uncertain times. The question of how to be is something I find myself struggling with daily. Like many, the 2016 election woke me up. Each day into this presidency I find myself increasingly obsessed with news reports as I watch chaos created where it didn’t exist before and daily executive […]
Why It’s Impossible To Keep Politics Out Of Social Media Feeds
The other day a friend announced on Facebook that he was not interested in hearing the political views of his connections, no matter what side of the aisle they represented. He was only interested in hearing what was going on in their lives. That’s what social media meant to him. He also wanted us to know he was planning on […]
Eight Things I’m Keeping My Digital Marketing Eye On In 2017
Everyone is talking predictions right now. In fact when I google 2017 Marketing Predictions I get 3,890,000 results. When I google 2017 Digital Marketing Predictions the number of results shoots up to 7,570,000. And it’s only January 7. Everyone wants to look into their crystal ball, be viewed as an “expert” in their field and […]
The Danger Behind A Great Headline
There are two things that make someone more likely to click through a piece of content online. One is the image you choose and the other the headline you write. My hope when writing this post was to write a headline that would do just that. With so much noise out there, that image and […]
How Chopt Salad and Seamless Are Using Social Media As A Customer Service Tool
After a few relaxing and social media free days at the beach I returned home to an empty refrigerator. With the exception of a few tired looking celery sticks and a bottle of vodka, you could hear an echo inside of it. I had a busy morning planned for the home office and a 2PM […]
Why You Should Vet That Social Media Post Before You Share
Last week my Facebook feed included a picture of Bernie Sanders and a headline that he was never going to concede to Hillary with a comment that this was “interesting.” It seemed contradictory to everything I had been reading the days prior so I clicked through. The article was dated June 24 and posted July […]
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