When Girls debuted in April 2012, I was horrified. Each depressing character seemed more pitiful than the next. My idealistic coming of age in the early seventies self wanted to believe it should be different for our daughters. They should be able to stand stronger in who they are as young women than this […]
What Every College Graduate Should Know About Their Personal Brand
Back in the dark ages, when I graduated from college, in order to get a job one went armed with a resume, a good GPA and a copy of the Help Wanted Ads. If you were lucky you had a connection somewhere that might help to pull your resume out of the pile and […]
More Proof That Humans Still Rule
Last week Tay, an “artificial intelligent chat bot” was introduced to the world on Twitter. A joint project of Microsoft and Bing, Tay is a research experiment in online conversation. In simplistic terms, Tay tweets like a human. And like all humans, what was quickly revealed was that Tay could be duped and influenced by […]
The Hottest New Trend In Marketing
I’ve been a fan of Scott Galloway and his company L2 Digital for awhile. The business intelligence they offer and the artful way in which they deliver that content is one of many reasons I rarely miss an episode of Winners and Losers in a Digital Age. So the chance to hear him speak live […]
To Share Or Not To Share: What I Learned About Social Media During Decision 2016
In March of 2016 I got a private Facebook message from a former colleague. He suggested that posting anything about politics or religion on social media might not bode well for my business. The closest I’ve ever gotten to posting about religion is if I get my eggs dyed the perfect shade of red for Greek […]
Why We Need To Think Beyond The Template
One of my NYU students asked if there was a template for their midterm presentation. Their assignment is to present themselves as a brand to the class. I said no. They’re marketing students and one of the ways they will be evaluated in my class and in the real world is on their creativity. I […]
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