Social Selling is a big thing. Not to be confused with social marketing, simply put social selling is when salespeople use social media to find and interact directly with their prospects. The concept is not new. Salespeople have always looked for ways to connect with their prospects. When I started selling radio ads in the […]
7 Truths About Selling In An Omnichannel World
The topic of my talk at the Big Grow Inspire meeting was about selling when you don’t want to. So when I read the guidelines for the group I had to laugh at the specification that there was to be no selling at the meeting. I knew what Diane meant. There was to be no […]
Why There Is Still Relevance In The Hustle
The good thing about the internet is that everyone gets to express their opinion. The bad thing about the internet is that everyone gets to express their opinion. Those who have lots of opinions are often deemed experts when all they have really done is express an opinion that is relevant to you. If you’re […]
How To Master The Art Of Asking
I had no formal sales training. I learned from observing and listening. And a book I bought called How to Master the Art of Selling by Tom Hopkins. I don’t know what happened to my copy of that book. But I do know it helped me. Especially through the tough stuff – like mastering […]
How To Sell When You Don’t Want To Sell
A friend of mine recently opened an online store through which to sell her art. She’s very talented. Her work is exceptional. The store looks fabulous. Except that now that it’s all up and ready for business she tells me that every time she thinks about consciously selling her wares, her hands start to sweat. […]
The Hottest New Trend In Marketing
I’ve been a fan of Scott Galloway and his company L2 Digital for awhile. The business intelligence they offer and the artful way in which they deliver that content is one of many reasons I rarely miss an episode of Winners and Losers in a Digital Age. So the chance to hear him speak live […]
