I confess I once called myself a Digital Evangelist. I had it on my LinkedIn profile and my business card. I confess this was back in the post 2008 era and before the fateful 2016 Election when not everyone was as connected as they are today, Twitter was fun and it seemed as though digital […]
The More My Personal Brand Evolves, The More I Am Still Me
Last week I spoke at the Integrated Marketing Association Summit at NYUSPS. The topic was how to tell if your personal brand was digital ready. It’s a talk I’ve given before that’s based on my e-book on the subject. Whenever I speak I invite the audience to interrupt me with their questions rather than wait […]
Eight Things I’m Keeping My Digital Marketing Eye On In 2017
Everyone is talking predictions right now. In fact when I google 2017 Marketing Predictions I get 3,890,000 results. When I google 2017 Digital Marketing Predictions the number of results shoots up to 7,570,000. And it’s only January 7. Everyone wants to look into their crystal ball, be viewed as an “expert” in their field and […]
What I Learned About Passion After Following Mine
This month will mark eight years since I opted to follow my passion instead of taking the safer route towards a more predictable and steadier paycheck. It’s been a journey filled with joy and tears, successes and failures, moments of certainty that I’m on the right path and others of being down on my knees, […]
How Thinking Like A Great Brand Will Improve Your Personal Brand
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: ME Inc. To be in business today our most important job is to be head marketer for the brand called YOU. What always […]
What I Learned By Listening To My Own Personal Brand Story
People pay me to pick my brain – literally. I even have a product called Pick My Brain. But despite all I say and do, I often don’t follow my own advice. I’m guilty of what I coach others not to do. I make myself small. I ignore my strengths and accomplishments and obsess over […]
