I just googled ‘2016 predictions’. I got 185,000,000 results, 149,000,000 if I google ‘predictions for 2016.’ The results were everything from technology, business, politics, Oscars, winter weather, and of course digital marketing trends. We’re a culture that loves to predict. As if by predicting what will happen we have now gained control on what will […]
How Your Personal Brand Can Influence Your Business Brand
There’s a lot not to like about Facebook as a brand. I sign on for “free” so they can track every move I make and use my information to sell back to advertisers. It’s reputed that the average Facebook user makes the company $12.76 per year, $48.76 in the US. Despite all those billions […]
How A Brand Like Michael Kors Can Lose Its Way
I had a thing for expensive suits in my corporate years. I like to blame it on necessity. Once I started traveling for business, cheap fabric wasn’t going to survive a three hour plane ride to a meeting in another city. So I started to indulge, justifying it as the cost of doing business. I […]
Why I’ve Moved To Fancier Digs
I wrote my first blog on November 18, 2008. It was a significant day in several respects. For starters it was my birthday. But even more importantly it was my statement to the Universe that things were really about to change in my life. I was no longer a writer who wrote in secret. […]
6 Big Misconceptions People Have About Personal Branding Online
Over lunch last week I was talking about a recent in-house corporate workshop I had done on personal branding online. As I looked up from my chicken salad, I could see the surprise on my friend’s face. He didn’t get it. He’s not entirely convinced that there is a need for paying attention to how […]
Your Social Networking Style – What It Is And Why It Matters
From the time I was a little girl I’ve always been style conscious. I loved to comb through fashion magazines and browse boutiques, sometimes searching for bargains and other times for ideas on how to put outfits together. It was the way my mama raised me. I watched how she would accessorize, mix up […]
