It’s happening every day. Whether it’s your personal brand or your business brand you’re leaving a trail of digital breadcrumbs that are making statements about who you are – or who you’re not. Each contributes to the story those of us on the other end are creating about you. Most of us give it little […]
Why I’ve Moved To Fancier Digs
I wrote my first blog on November 18, 2008. It was a significant day in several respects. For starters it was my birthday. But even more importantly it was my statement to the Universe that things were really about to change in my life. I was no longer a writer who wrote in secret. […]
Six Digital Marketing Lessons I Learned Selling Country Music Radio
I had only been in the radio business six months when the new owners of WXTU decided to flip the format to country music. The first song they played was Waylon Jennings, “Are You Ready For The Country.” I don’t remember much else about that day, except I knew I wasn’t ready. I wanted to run […]
How To Decide What To Share On Social Media
I’m not a yeller. Nor would you expect a slew of four letter expletives to fall from my mouth. Therapy and lots of personal transformational work has quelled the bursts of emotional ranting that were common in my younger years. In other words I’ve learned to press pause before I open my mouth. The […]
10 Reasons Your Personal Brand Needs A Digital Presence
Friday night I spoke at a career conference. This week I have a new business call. Neither of which would have happened without my personal brand having a strong digital presence. The conference happened because of a Facebook connection who had been following me. It was because she liked what I shared and how I presented […]
Think Before You Speak or Tweet or FaceBook
Mom always told me to think before I speak. Especially when I was filled with emotion. She said that when I didn’t, I had a tendency to utter words that had little daggers attached to them and were hurtful. Once the words were out of my mouth I wouldn’t be able to take them back. […]
