The other day a friend announced on Facebook that he was not interested in hearing the political views of his connections, no matter what side of the aisle they represented. He was only interested in hearing what was going on in their lives. That’s what social media meant to him. He also wanted us to know he was planning on […]
Eight Things I’m Keeping My Digital Marketing Eye On In 2017
Everyone is talking predictions right now. In fact when I google 2017 Marketing Predictions I get 3,890,000 results. When I google 2017 Digital Marketing Predictions the number of results shoots up to 7,570,000. And it’s only January 7. Everyone wants to look into their crystal ball, be viewed as an “expert” in their field and […]
Why I’m Choosing Joy As My Word For 2017 When The World Is Such A Mess
My father loved to take us on picnics when we were kids. He would pile us into the car with a cooler full of hot dogs and hamburgers, a portable charcoal grill, and a transitor radio and drive east of Queens to Sunken Meadow Park for a barbecue. For my mother it was work but […]
The Personal Branding Lessons Hillary Clinton Gave Women
Most days since Election Day it feels like it did after my father died. I would go about my daily life and temporarily forget this awful event had occurred. Then something would trigger an overwhelming wave of nausea that reminded me that my life had taken an unexpected turn and there was no going […]
The Danger Behind A Great Headline
There are two things that make someone more likely to click through a piece of content online. One is the image you choose and the other the headline you write. My hope when writing this post was to write a headline that would do just that. With so much noise out there, that image and […]
What You Need To Know About Privacy In A Digital World
In high school my girlfriends and I had a rule. We never used the last names of people we might be talking about when in public. Our theory was that we never knew who was sitting behind us in the booth at the diner. While we were sipping our sodas and dishing that day’s dirt our […]
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