Last week I spoke at the Integrated Marketing Association Summit at NYUSPS. The topic was how to tell if your personal brand was digital ready. It’s a talk I’ve given before that’s based on my e-book on the subject. Whenever I speak I invite the audience to interrupt me with their questions rather than wait […]
How To Stay Positive When The World Seems So Scary
I’m a generally positive person. I’m the person people call when they’ve lost their job, broken up with their guy or generally need a positive perspective to an otherwise challenging situation. I’m the one who chose JOY as her word for 2017. I can see humor in almost everything. It’s a trait I inherited from my […]
What Not Sharing Says About Your Personal Brand
These are strange and uncertain times. The question of how to be is something I find myself struggling with daily. Like many, the 2016 election woke me up. Each day into this presidency I find myself increasingly obsessed with news reports as I watch chaos created where it didn’t exist before and daily executive […]
Why It’s Impossible To Keep Politics Out Of Social Media Feeds
The other day a friend announced on Facebook that he was not interested in hearing the political views of his connections, no matter what side of the aisle they represented. He was only interested in hearing what was going on in their lives. That’s what social media meant to him. He also wanted us to know he was planning on […]
Eight Things I’m Keeping My Digital Marketing Eye On In 2017
Everyone is talking predictions right now. In fact when I google 2017 Marketing Predictions I get 3,890,000 results. When I google 2017 Digital Marketing Predictions the number of results shoots up to 7,570,000. And it’s only January 7. Everyone wants to look into their crystal ball, be viewed as an “expert” in their field and […]
Why I’m Choosing Joy As My Word For 2017 When The World Is Such A Mess
My father loved to take us on picnics when we were kids. He would pile us into the car with a cooler full of hot dogs and hamburgers, a portable charcoal grill, and a transitor radio and drive east of Queens to Sunken Meadow Park for a barbecue. For my mother it was work but […]
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