Blog - joanne tombrakos -

Why You Need To Care For Your Personal Brand Like You Do Your Houseplants

I got a message the other day from someone who told me they had no personal brand. It wasn’t quite true. We all have a personal brand. They happened to have one that was suffering from neglect. They had been in the same position at the same company for over ten years and did what […]

What A Snow Day Means To The Self-Employed

I write this on what will be called from this day forward, The Blizzard of 2016. The only sounds interrupting my writing this morning are the wind gusting by the window and the heat hissing through the baseboard. The social networks are full of people exchanging photos of what it looks like from where […]

8 Quotes By Women That Will Motivate And Inspire

I love quotes. Especially the inspiring kind. The ones that make me stop and pause and I can feel resonating within me. I love quotes so much that I keep a special notebook in which I write them down and can go to when I need a little inspiration to move me forward. So I’m […]

How Thinking Like A Great Brand Will Improve Your Personal Brand

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: ME Inc. To be in business today our most important job is to be head marketer for the brand called YOU. What always […]

My Marketing Predictions For 2016

I just googled ‘2016 predictions’. I got 185,000,000 results, 149,000,000 if I google ‘predictions for 2016.’ The results were everything from technology, business, politics, Oscars, winter weather, and of course digital marketing trends. We’re a culture that loves to predict. As if by predicting what will happen we have now gained control on what will […]

Why Desires Are Better Than Resolutions

Note: This was originally published on January 4, 2015 and has been updated to reflect a new year! I gave up writing resolutions years ago. Apparently I am not alone. Less than half of us make them – just 45% – and of those who do less than 8% achieve them. It seems the odds are […]