Blog - joanne tombrakos -

How Thinking Like A Great Brand Will Improve Your Personal Brand

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: ME Inc. To be in business today our most important job is to be head marketer for the brand called YOU. What always […]

My Marketing Predictions For 2016

I just googled ‘2016 predictions’. I got 185,000,000 results, 149,000,000 if I google ‘predictions for 2016.’ The results were everything from technology, business, politics, Oscars, winter weather, and of course digital marketing trends. We’re a culture that loves to predict. As if by predicting what will happen we have now gained control on what will […]

Why Desires Are Better Than Resolutions

Note: This was originally published on January 4, 2015 and has been updated to reflect a new year! I gave up writing resolutions years ago. Apparently I am not alone. Less than half of us make them – just 45% – and of those who do less than 8% achieve them. It seems the odds are […]

What I Will Be Doing More Of In 2016

The holidays make me do a lot of things too much. Too much wine. Too much vodka. Too many foods from the forbidden list. Too much time traveling to Christmas past and too much missing those who have moved to the other side – which results in too many tears which then leads to […]

How Your Personal Brand Can Influence Your Business Brand

There’s a lot not to like about Facebook as a brand. I sign on for “free” so they can track every move I make and use my information to sell back to advertisers. It’s reputed that the average Facebook user makes the company $12.76 per year, $48.76 in the US. Despite all those billions […]

My Favorite Productivity Hack

One of the things I hate most about the winter – aside from the cold temperatures, threats of snow and higher electric bills is the shorter days. I realize that technically each day holds the same 24 hours, 1440 minutes and 86,400 seconds it does in the summer, but it’s that earlier sunset and […]