Through my teen years I was model thin, standing at 5 feet 8 1/2 inches and hovering between 117 and 120 pounds. What I ate and how much I ate was of no concern to me. Then came college and the freshman fifteen, which lingered with me past graduation. My twenties were no better. I […]
How Chopt Salad and Seamless Are Using Social Media As A Customer Service Tool
After a few relaxing and social media free days at the beach I returned home to an empty refrigerator. With the exception of a few tired looking celery sticks and a bottle of vodka, you could hear an echo inside of it. I had a busy morning planned for the home office and a 2PM […]
How To Master The Art Of Asking
I had no formal sales training. I learned from observing and listening. And a book I bought called How to Master the Art of Selling by Tom Hopkins. I don’t know what happened to my copy of that book. But I do know it helped me. Especially through the tough stuff – like mastering […]
The Myth Of The Straight Line
The other day I was in conversation with a friend who I highly respect. He was telling me about his frustration in getting a deal done. He was finding it difficult to get the needle to move along the line from point A to point B the way he wanted it to. My response was […]
How To Sell When You Don’t Want To Sell
A friend of mine recently opened an online store through which to sell her art. She’s very talented. Her work is exceptional. The store looks fabulous. Except that now that it’s all up and ready for business she tells me that every time she thinks about consciously selling her wares, her hands start to sweat. […]
Why We Need To Think Beyond The Template
One of my NYU students asked if there was a template for their midterm presentation. Their assignment is to present themselves as a brand to the class. I said no. They’re marketing students and one of the ways they will be evaluated in my class and in the real world is on their creativity. I […]
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