Our attention spans have shriveled to less than that of a goldfish. The research substantiates this at eight seconds. Twitter posts of 140 characters reinforce that our messages need to be tightly contained or we are on to the next thread in our mobile devices. TL;DR becomes the standard for too long, didn’t read, […]
How A Brand Like Michael Kors Can Lose Its Way
I had a thing for expensive suits in my corporate years. I like to blame it on necessity. Once I started traveling for business, cheap fabric wasn’t going to survive a three hour plane ride to a meeting in another city. So I started to indulge, justifying it as the cost of doing business. I […]
6 Big Misconceptions People Have About Personal Branding Online
Over lunch last week I was talking about a recent in-house corporate workshop I had done on personal branding online. As I looked up from my chicken salad, I could see the surprise on my friend’s face. He didn’t get it. He’s not entirely convinced that there is a need for paying attention to how […]
What We Can Learn About Predictive Analytics From The Blizzard That Wasn’t
We are drowning in data. According to Nate Silver we now produce every day, three times per second, the equivalent of the amount of data that the Library of Congress has in its entire print collection. That’s a lot of data! And it’s only going to get worse. Each of us is in some […]
How To Choose Your Social Networks
I live in a city where on any given night there are hundreds, if not thousands of cocktail parties I could attend. But even if I had the desire and the invitations to go to every single one, it would be physically impossible. So I choose where I want to be. Sometimes […]
The Art Of The Make-Good
I was raised in a business where the make-good was a vehicle to cultivate relationships. When we didn’t run your radio schedule in the right dayparts – we never said sorry, that’s too bad. We offered make-good spots. When we ran the wrong ad copy, we never said – oh, how […]
- « Previous Page
- 1
- …
- 4
- 5
- 6
- 7
- 8
- …
- 12
- Next Page »
