A few weeks ago before I sent out my Sunday newsletter, I did what I always do before scheduling it in the queue. I followed one of the cardinal rules of email best practices. I checked all the links to make sure they were working. At least that’s what I thought I did. Shortly […]
Why Quitting Facebook Will Not Fix The Real Issue
The biggest news in my Facebook feed this week is Facebook. Everyone is up in arms at the discovery that Cambridge Analytica harvested data from Facebook that apparently was then used to deliberately attempt to sway the 2016 Election. People are genuinely startled that (a) Facebook is using their data and (b) data mining has […]
All Things May Pass – Except The Need For Humans
A few weeks ago I was on a mission to watch All Things Must Pass, a documentary directed by Colin Hanks about the rise and fall of Tower Records. It had been on my to-do list for ages but it wasn’t until now, two years after the film was released that I was getting around […]
Why Getting Your Personal Brand Story Straight Is More Important Than Ever
When people come to me for help with social media I tell them we can’t talk about that without having a discussion on content and we can’t have a discussion on either until we make sure they’ve got their story straight. The first look I get is one of surprise, but once they understand more […]
How To Get Me To Unsubscribe From Your Email List
My inbox is on overload. Mixed among the really important stuff like emails from clients and potential new business you’ll find alot of newsletters. Some of this I’ve chosen to subscribe to. But there’s also a lot that I never opted in for. Some are from people who profess to know who I am and […]
5 Things To Know So Your Time On Social Media Isn’t Wasted
A few weeks ago a friend of mine announced that she was going to take a break from social media. She felt it was taking too much time and energy from her day. She couldn’t see its relevancy and saw the fact that she was checking her social media feeds the minute she got up […]
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