Facebook keeps sending me messages encouraging me to spend money with them to boost my posts so I get more likes. I get it. Despite Mark Zuckerberg’s claim that helping a billion people connect is amazing, humbling and by far the thing he is most proud of in his life, Facebook is in the business […]
Confessions Of A Former Digital Evangelist
I confess I once called myself a Digital Evangelist. I had it on my LinkedIn profile and my business card. I confess this was back in the post 2008 era and before the fateful 2016 Election when not everyone was as connected as they are today, Twitter was fun and it seemed as though digital […]
Email Best Practices And The Art Of Surrender
A few weeks ago before I sent out my Sunday newsletter, I did what I always do before scheduling it in the queue. I followed one of the cardinal rules of email best practices. I checked all the links to make sure they were working. At least that’s what I thought I did. Shortly […]
How To Get Me To Unsubscribe From Your Email List
My inbox is on overload. Mixed among the really important stuff like emails from clients and potential new business you’ll find alot of newsletters. Some of this I’ve chosen to subscribe to. But there’s also a lot that I never opted in for. Some are from people who profess to know who I am and […]
Eight Things I’m Keeping My Digital Marketing Eye On In 2017
Everyone is talking predictions right now. In fact when I google 2017 Marketing Predictions I get 3,890,000 results. When I google 2017 Digital Marketing Predictions the number of results shoots up to 7,570,000. And it’s only January 7. Everyone wants to look into their crystal ball, be viewed as an “expert” in their field and […]
What I Learned About Passion After Following Mine
This month will mark eight years since I opted to follow my passion instead of taking the safer route towards a more predictable and steadier paycheck. It’s been a journey filled with joy and tears, successes and failures, moments of certainty that I’m on the right path and others of being down on my knees, […]
