The topic of my talk at the Big Grow Inspire meeting was about selling when you don’t want to. So when I read the guidelines for the group I had to laugh at the specification that there was to be no selling at the meeting. I knew what Diane meant. There was to be no […]
How To Master The Art Of Asking
I had no formal sales training. I learned from observing and listening. And a book I bought called How to Master the Art of Selling by Tom Hopkins. I don’t know what happened to my copy of that book. But I do know it helped me. Especially through the tough stuff – like mastering […]
How To Sell When You Don’t Want To Sell
A friend of mine recently opened an online store through which to sell her art. She’s very talented. Her work is exceptional. The store looks fabulous. Except that now that it’s all up and ready for business she tells me that every time she thinks about consciously selling her wares, her hands start to sweat. […]
Six Digital Marketing Lessons I Learned Selling Country Music Radio
I had only been in the radio business six months when the new owners of WXTU decided to flip the format to country music. The first song they played was Waylon Jennings, “Are You Ready For The Country.” I don’t remember much else about that day, except I knew I wasn’t ready. I wanted to run […]
The Not So Surprising Truth About Selling
When I first got started selling, non-sales types would tell me they didn’t know how I could do that. Talk to strangers and get them to listen me. Earn their trust so they might buy commercials on the radio or television station I was offering at the moment. Sales, I would tell them, is not […]
