I was raised by people who liked to talk to strangers. The combination of their Greek ancestry and the fact they were both born and raised in the boroughs at a time when neighborhoods in New York City were truly small towns developed in both of them an ability to strike up a conversation with […]
Why It’s Still Important To Do Your Homework
Once upon a time I was a shy kid who liked doing her homework. It was never something I was forced to do. I took great pride in it – at times driving my mother a bit crazy in my quest for perfectionism, relentless as I double and triple checked my work for mistakes. That fondness […]
The Big Bonus To Having Professional Headshots
I hate having my picture taken. I hated it when I was younger and I hate it more now that I’m older. I will avoid it at any cost. But that’s hard to do when you run an Internet based business and that photo is part of what might be the first impression someone has […]
Why That Resume Won’t Get You The Job
Not once in my career did my resume get me a job. Not once. And I’ve landed some pretty good jobs. That’s not to say I didn’t have a resume. I did and I still do. They’re necessary and it’s always a good idea to keep it updated and ready to go for the recruiter […]
What Your Digital Breadcrumb Trail Says About You
It’s happening every day. Whether it’s your personal brand or your business brand you’re leaving a trail of digital breadcrumbs that are making statements about who you are – or who you’re not. Each contributes to the story those of us on the other end are creating about you. Most of us give it little […]
5 Secrets To Effectively Work From Home
My home has been my office for seven years now. I’ve created a lot in the corner of my living room that has been sectioned off as my work space. Two books. A blog. A website. A consultancy. Expertise in digital strategy, social media and content marketing. An online and on demand course for improving digital profiles […]
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