I’ve always hated cold calling. But when I started selling radio advertising, cold calling was something I was forced to learn how to do. Sometimes we used the phone. Our manager would demand that for the next hour no one was allowed to answer a call, only to dial out. Other times when the powers […]
How To Network Using Social Media
Two weeks ago I read a blog on agile and scrum methods – a topic I touch on in my Digital Marketing class. It was written by someone I know personally and follow on Twitter which is how I found the blog to begin with. It was a terrific piece and explained the methods in […]
How A Brand Like Michael Kors Can Lose Its Way
I had a thing for expensive suits in my corporate years. I like to blame it on necessity. Once I started traveling for business, cheap fabric wasn’t going to survive a three hour plane ride to a meeting in another city. So I started to indulge, justifying it as the cost of doing business. I […]
Why I’ve Moved To Fancier Digs
I wrote my first blog on November 18, 2008. It was a significant day in several respects. For starters it was my birthday. But even more importantly it was my statement to the Universe that things were really about to change in my life. I was no longer a writer who wrote in secret. […]
6 Big Misconceptions People Have About Personal Branding Online
Over lunch last week I was talking about a recent in-house corporate workshop I had done on personal branding online. As I looked up from my chicken salad, I could see the surprise on my friend’s face. He didn’t get it. He’s not entirely convinced that there is a need for paying attention to how […]
What We Can Learn About Predictive Analytics From The Blizzard That Wasn’t
We are drowning in data. According to Nate Silver we now produce every day, three times per second, the equivalent of the amount of data that the Library of Congress has in its entire print collection. That’s a lot of data! And it’s only going to get worse. Each of us is in some […]
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