Business Advice Archives - Page 4 of 12

How To Sell When You Don’t Want To Sell

A friend of mine recently opened an online store through which to sell her art. She’s very talented. Her work is exceptional. The store looks fabulous. Except that now that it’s all up and ready for business she tells me that every time she thinks about consciously selling her wares, her hands start to sweat. […]

Why We Need To Think Beyond The Template

One of my NYU students asked if there was a template for their midterm presentation. Their assignment is to present themselves as a brand to the class. I said no. They’re marketing students and one of the ways they will be evaluated in my class and in the real world is on their creativity. I […]

How Your Personal Brand Can Influence Your Business Brand

There’s a lot not to like about Facebook as a brand. I sign on for “free” so they can track every move I make and use my information to sell back to advertisers. It’s reputed that the average Facebook user makes the company $12.76 per year, $48.76 in the US. Despite all those billions […]

What We Make Time For

I don’t watch much live television anymore. My preference is to store the shows I like on the DVR and fast forward through the commercials. Unless there’s some rare historical event – like the Mets last week in the World Series. Which is how I happen to catch one for the Wall Street Journal. It was […]

The Advice I’m Giving Me

I give good advice. Really good advice. About a number of things. Marketing. Reinventing. Personal Branding. Selling. People pay me for my advice. But here’s the thing – sometimes I’m so busy doling out that advice that I forget to look in the mirror. That’s right. I don’t always listen to me. Sometimes […]