There’s a lot not to like about Facebook as a brand. I sign on for “free” so they can track every move I make and use my information to sell back to advertisers. It’s reputed that the average Facebook user makes the company $12.76 per year, $48.76 in the US. Despite all those billions […]
What We Make Time For
I don’t watch much live television anymore. My preference is to store the shows I like on the DVR and fast forward through the commercials. Unless there’s some rare historical event – like the Mets last week in the World Series. Which is how I happen to catch one for the Wall Street Journal. It was […]
The Advice I’m Giving Me
I give good advice. Really good advice. About a number of things. Marketing. Reinventing. Personal Branding. Selling. People pay me for my advice. But here’s the thing – sometimes I’m so busy doling out that advice that I forget to look in the mirror. That’s right. I don’t always listen to me. Sometimes […]
Why It’s Not Okay To Blame The Intern For Social Media Mishaps
Donald Trump blamed an intern for a Twitter blunder – again. It’s not the first time he’s done that and he’s not the first person who has pointed their finger at an intern for a social media mishap. The only thing unusual about this instance is that he actually apologized. People like to blame […]
8 Tips To Optimize Your Next Networking Event
It’s that time of the year. My calendar is full of events and conferences to attend before I go hibernating in January. A friend who is taking some time off to figure out what she wants to do with the rest of her life recently asked how I optimize my time at these events. It’s a fair […]
How I Built My Network
I was raised by people who liked to talk to strangers. The combination of their Greek ancestry and the fact they were both born and raised in the boroughs at a time when neighborhoods in New York City were truly small towns developed in both of them an ability to strike up a conversation with […]
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