The latest research is showing we are spending half our waking hours consuming media, the growth coming from social media and mobile applications. That is a staggering statistic! But just because we’re consuming it, doesn’t mean we’re savvy to its nuances or thinking much about the digital trail of breadcrumbs we’re leaving behind us. Which […]
The Ugly Truth About Our Attention Span
Our attention spans have shriveled to less than that of a goldfish. The research substantiates this at eight seconds. Twitter posts of 140 characters reinforce that our messages need to be tightly contained or we are on to the next thread in our mobile devices. TL;DR becomes the standard for too long, didn’t read, […]
How To Network Using Social Media
Two weeks ago I read a blog on agile and scrum methods – a topic I touch on in my Digital Marketing class. It was written by someone I know personally and follow on Twitter which is how I found the blog to begin with. It was a terrific piece and explained the methods in […]
8 Ways You Can Create More Time In 2015
I get a little crazy when I hear people tell me they don’t have time to do something. That something might be starting a blog, taking a yoga class, starting a second business part-time or cleaning up their digital profile so they can look for a new job and leave the one they have […]
Six Digital Marketing Lessons I Learned Selling Country Music Radio
I had only been in the radio business six months when the new owners of WXTU decided to flip the format to country music. The first song they played was Waylon Jennings, “Are You Ready For The Country.” I don’t remember much else about that day, except I knew I wasn’t ready. I wanted to run […]
3 Tips To Better Manage Your Social Media Addictions
The other day a friend of mine told me she had something she needed to tell me. I tensed up. She sounded serious enough to have me worried that something was really wrong. “I’m addicted to social media. I have not […]
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