Everyone is talking predictions right now. In fact when I google 2017 Marketing Predictions I get 3,890,000 results. When I google 2017 Digital Marketing Predictions the number of results shoots up to 7,570,000. And it’s only January 7. Everyone wants to look into their crystal ball, be viewed as an “expert” in their field and […]
Why We Need A Weight Watchers Approach To Digital Consumption
Through my teen years I was model thin, standing at 5 feet 8 1/2 inches and hovering between 117 and 120 pounds. What I ate and how much I ate was of no concern to me. Then came college and the freshman fifteen, which lingered with me past graduation. My twenties were no better. I […]
How Chopt Salad and Seamless Are Using Social Media As A Customer Service Tool
After a few relaxing and social media free days at the beach I returned home to an empty refrigerator. With the exception of a few tired looking celery sticks and a bottle of vodka, you could hear an echo inside of it. I had a busy morning planned for the home office and a 2PM […]
Why You Should Vet That Social Media Post Before You Share
Last week my Facebook feed included a picture of Bernie Sanders and a headline that he was never going to concede to Hillary with a comment that this was “interesting.” It seemed contradictory to everything I had been reading the days prior so I clicked through. The article was dated June 24 and posted July […]
To Share Or Not To Share: What I Learned About Social Media During Decision 2016
In March of 2016 I got a private Facebook message from a former colleague. He suggested that posting anything about politics or religion on social media might not bode well for my business. The closest I’ve ever gotten to posting about religion is if I get my eggs dyed the perfect shade of red for Greek […]
Why It’s Not Okay To Blame The Intern For Social Media Mishaps
Donald Trump blamed an intern for a Twitter blunder – again. It’s not the first time he’s done that and he’s not the first person who has pointed their finger at an intern for a social media mishap. The only thing unusual about this instance is that he actually apologized. People like to blame […]
