I had no formal sales training. I learned from observing and listening. And a book I bought called How to Master the Art of Selling by Tom Hopkins. I don’t know what happened to my copy of that book. But I do know it helped me. Especially through the tough stuff – like mastering […]
The Myth Of The Straight Line
The other day I was in conversation with a friend who I highly respect. He was telling me about his frustration in getting a deal done. He was finding it difficult to get the needle to move along the line from point A to point B the way he wanted it to. My response was […]
Having Trouble Getting Your Personal Brand Story Straight?
Try Writing A Log Line Our story is what defines us It’s what attracts others to us. It’s what makes us interesting and unique and sets us apart from the person sitting next to us. It’s how we find our points of connection. That includes the bumps and detours along the way, that stuff that […]
What I Learned Binge-Watching Season 5 Of Girls
When Girls debuted in April 2012, I was horrified. Each depressing character seemed more pitiful than the next. My idealistic coming of age in the early seventies self wanted to believe it should be different for our daughters. They should be able to stand stronger in who they are as young women than this […]
What Every College Graduate Should Know About Their Personal Brand
Back in the dark ages, when I graduated from college, in order to get a job one went armed with a resume, a good GPA and a copy of the Help Wanted Ads. If you were lucky you had a connection somewhere that might help to pull your resume out of the pile and […]
How To Sell When You Don’t Want To Sell
A friend of mine recently opened an online store through which to sell her art. She’s very talented. Her work is exceptional. The store looks fabulous. Except that now that it’s all up and ready for business she tells me that every time she thinks about consciously selling her wares, her hands start to sweat. […]
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