The latest research is showing we are spending half our waking hours consuming media, the growth coming from social media and mobile applications. That is a staggering statistic! But just because we’re consuming it, doesn’t mean we’re savvy to its nuances or thinking much about the digital trail of breadcrumbs we’re leaving behind us. Which […]
Why Bragging Is Good For Your Personal Brand
I keep a variety of topics I’m interested in on Google Alerts. It’s a great way to curate content to share on social media and to read articles I might otherwise never have found. Sometimes what comes up is garbage, other times pearls. Sometimes the result is the impetus for a blog, like what I […]
The Ugly Truth About Our Attention Span
Our attention spans have shriveled to less than that of a goldfish. The research substantiates this at eight seconds. Twitter posts of 140 characters reinforce that our messages need to be tightly contained or we are on to the next thread in our mobile devices. TL;DR becomes the standard for too long, didn’t read, […]
What You Need To Know About Cold Calling
I’ve always hated cold calling. But when I started selling radio advertising, cold calling was something I was forced to learn how to do. Sometimes we used the phone. Our manager would demand that for the next hour no one was allowed to answer a call, only to dial out. Other times when the powers […]
How To Network Using Social Media
Two weeks ago I read a blog on agile and scrum methods – a topic I touch on in my Digital Marketing class. It was written by someone I know personally and follow on Twitter which is how I found the blog to begin with. It was a terrific piece and explained the methods in […]
How A Brand Like Michael Kors Can Lose Its Way
I had a thing for expensive suits in my corporate years. I like to blame it on necessity. Once I started traveling for business, cheap fabric wasn’t going to survive a three hour plane ride to a meeting in another city. So I started to indulge, justifying it as the cost of doing business. I […]
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