Once upon a time I was a shy kid who liked doing her homework. It was never something I was forced to do. I took great pride in it – at times driving my mother a bit crazy in my quest for perfectionism, relentless as I double and triple checked my work for mistakes. That fondness […]
What Your Digital Breadcrumb Trail Says About You
It’s happening every day. Whether it’s your personal brand or your business brand you’re leaving a trail of digital breadcrumbs that are making statements about who you are – or who you’re not. Each contributes to the story those of us on the other end are creating about you. Most of us give it little […]
5 Secrets To Effectively Work From Home
My home has been my office for seven years now. I’ve created a lot in the corner of my living room that has been sectioned off as my work space. Two books. A blog. A website. A consultancy. Expertise in digital strategy, social media and content marketing. An online and on demand course for improving digital profiles […]
What Good Salespeople Know About Personal Branding That Everyone Should
Personal Branding is not a new concept. We used to call it building a good reputation and being clear on the direction you wanted your career to go. Then the age of digital dawned and personal branding was taken to a whole new level. It’s no longer just about the real life version of […]
The Latest Trend In Mobile Marketing?
I get ideas. I let them percolate. I threaten that one day soon I will put the idea into action. Sometimes I talk about them for a while. Sometimes the while is so long that people stop listening. That’s sort of the road that let me to launching YOUR DIGITAL YOU. It’s also the road that […]
The Ugly Truth About Our Attention Span
Our attention spans have shriveled to less than that of a goldfish. The research substantiates this at eight seconds. Twitter posts of 140 characters reinforce that our messages need to be tightly contained or we are on to the next thread in our mobile devices. TL;DR becomes the standard for too long, didn’t read, […]
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